What’s Pink Tax?

For generations upon generations, women’s products have costed more than the male counterparts. This unfair phenomenon has been happening for so long, it was named The Pink Tax.
According to research, women pay an extra $1,351 a year to buy things targeted at them. Companies target women by packaging things in frilly flowers and “girly” colors like pink, purple, and baby yellow. By doing this, companies can charge more for a product that uses color as profit bait. A study has shown that 87.5 percent of the people who attend Albert Lea High School have some sort of knowledge about The Pink Tax. 85 percent think it is unfair. 57.5 percent of people say that they have been impacted by it, and 67.5 percent say that someone they know has been impacted by it. When the students were asked what they could do about it, many replied with “Not sure.” But many knew exactly what they could do to stop this unfair treatment.
“I feel that change only happens through peaceful collaboration,” said sophomore Maggie Moller. “We need to come together to make ourselves and our cause known.”
There are no federal laws banning this gender discrimination, but there are a few things you can do to resist.
Buy things from the men’s department.
Compare prices before you purchase things.
Protest and become an activist.
Don’t stay silent and speak out.
Raise awareness and educate others.
Support a government that fights for equality.
The Pink Tax doesn’t have to exist, but it does, so the best thing for us to do is to acknowledge it’s real and join the fight against it.